I’m Eric. I build products, chase strange ideas, and write about what survives contact with reality.

Most of my time goes into startups: finding product market fit, turning vague possibilities into things people love to use, and figuring out which ambitious ideas are worth the risk. Lately, I’ve been especially interested in what happens when AI moves beyond generating content and starts changing how we create, learn, play, and make things in the physical world.

Outside of that, there’s poker, travel, and a continuing argument with myself about how living a life in an era of super intelligence should be.

Nothing here is a final answer. Just ideas, experiments, and lessons from trying.